Craft Formula Moscow. Spring 2017

Main theme: Awakening of beauty.

On the eve of spring, one sometimes so wants to forget about the troubles and plunge into the world of beauty, feel the awakening of nature, wake up from hibernation, feel lightness and a surge of strength. Spring mood is what awaits you atXVII international exhibition and sale "Craft Formula Moscow. Spring 2017"which will pass February 16 - 19 atSEC Sokolniki Exhibition and Convention Center in the pavilions No. 4 and 4.1.
International exhibition and sale "Craft Formula" - this is an event that the craftswomen from Moscow and Moscow Region are looking forward to, and many specially come from all over Russia! It is here that you can see how the industry is developing, see and purchase the latest innovations, navigate the sea of ​​goods for needlework, do not miss fashion trends - and just replenish handicraft supplies, because"Craft Formula" You can find almost everything you need for needlework!
The exhibition presents both the products of large companies, as well as small online stores, studios, workshops, and, of course, works of authorship! This is the optimal format of the exhibition, because if you liked some work and sunk into the soul, you can immediately buy materials for it, attend a master class, find an interest club and a training center! For many "Craft Formula" became an incentive to start a business, open a studio or online store.
But "Craft Formula" - This is not only an exhibition and sale, it is also communication, training, a source of new ideas and inspiration. And, of course, the opportunity to show oneself. Each exhibition is decorated with exhibits of competitive works. And you can participate in contests! "Spring is Red" - mini-patch quilting contest, Awakening of Beauty - embroidered paintings in any technique on the theme of flowers, "Gift to mom" - needlework competition among children and adolescents under 16 years old. As part of the competition "Female image" (dresses, headbands, accessories, handmade jewelry) will be held not only an exhibition of works, but also a fashion parade (it will be held on Saturday, February 18 at 14:00 on the main stage of Pavilion 4). And finally "Formula of spring" - competition for exhibitors. Participants of the competition use their materials, equipment and tools to create a spring composition and create it in various techniques: decoupage, embroidery, painting, felting, patchwork, etc. Detailed information about the competitions and how to participate in them can be found on website www.formularukodeliya.ru, section "Exhibition".

In addition, lottery, prize draws, discounts - and, of course, master classes are waiting for the guests of the exhibition. Each exhibition at the creative site "Formula Needlework" hosts more than 300 workshops for the whole family. There is also a special playground for children, where you can also attend workshops or just play with peers and animators. And to take a break from impressions, you can look at the special project “Delicious handmade” - there are not only stands dedicated to cooking and food design, but also a food court where you can try unusual food and expand your culinary horizons.Also, for guests of the exhibition, a leisure gallery is organized where you can safely sit, sort out purchases and admire the competitive works.
Each time, special expositions of embroidered works enjoy great attention. After all, it has long been known that the needlewoman receives the strongest incentive to buy an embroidery kit when she sees it ready and decorated! Such exhibitions are arranged by several embroidery companies, as well as private designers. We also invite you to visit the exposition of the Yasnaya Polyana Museum and the exposition of Batik Art by students of the Carl Faberge College of Arts and Crafts, who presented spring panels using the batik technique.
This is not the first time that we have been summing up the results of the annual Golden Button contest of the needlework industry at the exhibition. You can find out which manufacturers, designers and craftsmen received the highest rating from Russian needlewomen! The award ceremony will take place on February 16 at 17:00.
A rich show program, as well as draws, lotteries, meetings with designers - and, of course, a fashion show of fashionable designer clothes await the guests of the exhibition on the stage!
In the project's boundaries "Garden of Good Deeds" The “Clear Sky” charity foundation traditionally organizes performances of children's creative groups on the stage, and it will be possible to do a good deed at its stand - to participate in a win-win lottery, buy works of authorship or simply make a donation for treating children.

At stand pjournal editions "Formula Needlework"you can see a small exposition of works embroidered according to patterns from the magazine, meet with designers who worked on the issue, as well as take pictures in needlework outfits, post on social networks and get present - threads of MADEIRA.Two more photo zones will be located at the entrance to Pavilion No. 4 and in the gallery of rest - they will be issued in an eco-style by the company “Nature Gives”.
Since the program of the exhibition is extremely rich, and the number of participants has long exceeded 500, it can be difficult to navigate the exhibition. The special mobile application of the exhibition will help in this. "Craft Formula", where you can easily find any participant, any kind of creativity that interests you, find out the schedule of master classes and purchase an electronic ticket in advance. We also remind you that a free shuttle bus runs from the Sokolniki metro station to the exhibition halls all the days of the exhibition. Or you can go on foot - and take a short walk through one of the most beautiful parks in Moscow! And find there "Craft Formula" simple: if you see that tired and happy women with large packages of purchases go towards you, then you should go there! See you at the spring "Craft Formula" in Sokolniki!
Organizer: Needlework Formula LLC
Location: Moscow, 5th Ray Prosek, house 7, building 1, Sokolniki Exhibition and Convention Center, pavilions No. 4 and No. 4.1
Date and time: February 16−18 from 10 to 19 hours, February 19 from 10 to 17 hours.
About company: Since 2009, the Formula Craft Company has been developing and implementing projects in the industry of needlework, creative hobbies and creative leisure. The Needlework Formula exhibition is a creative communication platform: uniting the business environment of the needlework industry and the end user; instilling in society the need for a creative and useful pastime; transferring knowledge and new approaches in the needlework industry.

Official site: www.formularukodeliya.ru